Victoria Granof, whose creative vision is both unique and unabashedly passionate, is one of the most respected and in-demand food, and photo stylists in the business. She’s known for her “beauty is where you find it” sensibility, and provocative still and motion photography pieces that manage to stay on brand while going off on a delicious tangent. “My food styling isn’t about the food,” she says. “It’s about the emotion.”  Victoria has been commissioned for editorial shoots and ad campaigns for clients ranging from Bon Appétit to Kraft, Nestle, Absolut, KitchenAid, and Clinique. She has worked with many of the photo world’s best-known image-makers, launching her career with a decade-long collaboration with the great Irving Penn, and later teaming up with Kenji Tomo, Mitchell Feinberg, Hans Gissinger, and Steven Klein, among others. In addition to still images, her portfolio features video, including a number of short, striking motion pieces ( a melting popsicle ,  a burning marshmallow ) created with Craig Cutler for his “ CC52 ” series of personal work.  Classically trained at the famed Le Cordon Bleu in Paris, Victoria worked as a cooking instructor, chef, and pastry chef at restaurants in her hometown of Los Angeles before moving into photography. She lives with her son, Theo, in Brooklyn, New York, and is forever inspired by the city. “I’m influenced by daily life in New York,” she told the style-centric web destination Rue La La. “I don’t text or talk on the phone while I’m on the street, so I notice and absorb everything.”   instagram.com/victoriagranof

Victoria Granof, whose creative vision is both unique and unabashedly passionate, is one of the most respected and in-demand food, and photo stylists in the business. She’s known for her “beauty is where you find it” sensibility, and provocative still and motion photography pieces that manage to stay on brand while going off on a delicious tangent. “My food styling isn’t about the food,” she says. “It’s about the emotion.”

Victoria has been commissioned for editorial shoots and ad campaigns for clients ranging from Bon Appétit to Kraft, Nestle, Absolut, KitchenAid, and Clinique. She has worked with many of the photo world’s best-known image-makers, launching her career with a decade-long collaboration with the great Irving Penn, and later teaming up with Kenji Tomo, Mitchell Feinberg, Hans Gissinger, and Steven Klein, among others. In addition to still images, her portfolio features video, including a number of short, striking motion pieces (a melting popsiclea burning marshmallow) created with Craig Cutler for his “CC52” series of personal work.

Classically trained at the famed Le Cordon Bleu in Paris, Victoria worked as a cooking instructor, chef, and pastry chef at restaurants in her hometown of Los Angeles before moving into photography. She lives with her son, Theo, in Brooklyn, New York, and is forever inspired by the city. “I’m influenced by daily life in New York,” she told the style-centric web destination Rue La La. “I don’t text or talk on the phone while I’m on the street, so I notice and absorb everything.”

instagram.com/victoriagranof

 Nicole Sofer began her career in New York City working in the beauty industry for top designers such as Carolina Herrera, Marc Jacobs, Nina Ricci and Jil Sander. As a prop stylist, she draws upon her years of experience working with the best creative directors to execute their vision, while delivering unique sets and props. Nicole merges her love of design and still life photography to constantly create original work for her growing client list.   instagram.com/ndsof

Nicole Sofer began her career in New York City working in the beauty industry for top designers such as Carolina Herrera, Marc Jacobs, Nina Ricci and Jil Sander. As a prop stylist, she draws upon her years of experience working with the best creative directors to execute their vision, while delivering unique sets and props. Nicole merges her love of design and still life photography to constantly create original work for her growing client list.

instagram.com/ndsof

 Rebecca Purcell's work exists in the spaces between things, between artist and stylist, writer and note-maker, past and present/present and future.  Regardless of medium, Purcell’s method is to take what is at hand, elevate deficits to attributes, and then find cohesion by altering her perception. She very rarely discards; she reinvents, incorporates… or adds.  Navigating in this liminal state, Purcell has immersed herself in the world of styling, art, design and handcraft for over thirty years. Starting with numerous careers in display and several adventures in design, she spent the years 1995-1999 specifically making and showing art in NYC.  A pioneer in the Past-Present aesthetic, Purcell was visual director and co-creator of the groundbreaking A.B.C. Home from 1990-1997. Followed by styling and art direction for several home design companies, working primarily with the much-cherished Anthropologie catalog beginning in 1999.  Purcell wrote an interiors book in 1996 that was one of the first to feature the Past-Present aesthetic in its current incarnation; “Interior Alchemy” (William Morrow).  Photographers: David Meredith, Katya de Grunwald, Martyn Thompson, Jeffrey Jenkins, Tara Sgroi, Diego Uchitel, James Merrell, Simon Upton, Trevor Dixon, Paul Wicheloe, Jonny Valiant, Steve Gross and Susan Daley.   instagram.com/rebeccapurcellnyc

Rebecca Purcell's work exists in the spaces between things, between artist and stylist, writer and note-maker, past and present/present and future.

Regardless of medium, Purcell’s method is to take what is at hand, elevate deficits to attributes, and then find cohesion by altering her perception. She very rarely discards; she reinvents, incorporates… or adds.

Navigating in this liminal state, Purcell has immersed herself in the world of styling, art, design and handcraft for over thirty years. Starting with numerous careers in display and several adventures in design, she spent the years 1995-1999 specifically making and showing art in NYC.

A pioneer in the Past-Present aesthetic, Purcell was visual director and co-creator of the groundbreaking A.B.C. Home from 1990-1997. Followed by styling and art direction for several home design companies, working primarily with the much-cherished Anthropologie catalog beginning in 1999.

Purcell wrote an interiors book in 1996 that was one of the first to feature the Past-Present aesthetic in its current incarnation; “Interior Alchemy” (William Morrow).

Photographers: David Meredith, Katya de Grunwald, Martyn Thompson, Jeffrey Jenkins, Tara Sgroi, Diego Uchitel, James Merrell, Simon Upton, Trevor Dixon, Paul Wicheloe, Jonny Valiant, Steve Gross and Susan Daley.

instagram.com/rebeccapurcellnyc